Top 5 Reasons Why You Need To Use Article Marketing

Kenny | Articles | September 10th, 2008 | No Comments »

Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why.

Reason #1: Article marketing is free. Every business owner knows that advertising isn’t cheap. Every newspaper or magazine ad you run costs you dearly. By spending just a little extra time writing and submitting several articles each month, you’ll save quite a bit of money. Best yet, article marketing doesn’t cost you a dime–just a few hours every week.

Reason #2: Article marketing brands your business. Have you ever wondered how some businesses seem to become so well known in such a short amount of time? They’re getting their name out there. They’re giving away something of value for free to their potential customers. Your articles will brand your business and make it a well-known name.

Reason #3: Article marketing makes you an expert. If you write articles about the subjects you know well, you’ll quickly become known as an expert in your field. Do you run a website on bird watching? Writing and submitting fifty articles on bird watching will show people that you know what you’re talking about.

Reason #4: Article marketing teaches you how to relate to people. You can’t write a bunch of articles without learning how to communicate effectively. The more you write, the more you’ll learn how to get your message across in a friendly, personal tone.

Reason #5: Article marketing creates back links to your website. Without getting into the technical details of this, back links to your website are good and you’ll want lots of them. Back links help boost your rankings in the search engines, thus gaining more exposure for your website.

Remember that article marketing isn’t the cure-all answer to advertising your business; it’s one piece of the pie. You also can’t submit a handful of articles one time and expect to see results.

Article marketing requires persistence and patience. You should plan to spend a certain number of hours each week writing and submitting articles to promote your business. Pencil in this time faithfully and stick to it. Within a few months (maybe even a few short weeks!), you’ll begin to see the results of your hard work pay off.

Niche Research Tips – Long Tail Keywords

Kenny | Articles | September 4th, 2008 | No Comments »

Niche research is the heart and soul of creating a sustainable and profitable business online. However, you don’t always have to go after the big keywords. Sometimes, you can really find some diamonds by going after what are called long tail keywords. This article is going to explain what long tail keywords are, why you want to hunt them down and how to go about finding them.

Long tail keywords are keywords that are, for the most part, rather long in length…meaning that they contain a few words in them. For example, acne cures would not be considered a long tail keyword because it is only a couple of words and probably has a number of daily searches at Wordtracker. However, something like how to cure teenage acne would be considered a long tail keyword especially if there weren’t a lot of daily searches.

Okay, so why do you want to hunt down these keywords? Well, regular keywords, while they probably have more daily searches, probably also have a lot more competition. This makes it more difficult to get a foothold in that niche. However, with a long tail keyword, while you don’t have as many searches, you probably also have a lot less competition. What this means is that you’ll have an easier time getting into the niche and earning an income because you pretty much have an open field.

Okay, so how do you find these long tail keywords? Actually, it’s not hard at all. If you go to Wordtracker and just type in any keyword, such as acne cures, you’ll find a lot of related keywords that Wordtracker will list. As you get down towards the bottom of the list, you’ll find many keywords that have a number of words in them, fewer daily searches and thus are considered long tail keywords. Plus, if you then check Google for competing sites, you’ll notice that there aren’t very many. This gives marketers a big opening to make some money off of these keywords.

You’re not going to get rich off of long tail keywords, but if you want an easy time picking up a few bucks, this is one way to go about it.

If you want to get a great report on how to do niche research, check the link in my signature. You’ll be a niche research expert in no time.

To YOUR Success,

Steven Wagenheim

Subscribe to RSS

Yahoo! Personals